Levelling the playing field

Competition in the global market needs to be fair

Making trade work for all implies that we also address concerns around the world that competition in the global economy is not ‘fair’, that it is distorted by market barriers and government actions that favour companies and products that are not necessarily the best. A level playing field in global trade means that all countries and firms compete on an equal footing to offer consumers everywhere the widest possible choice and the best value for money.

The rules-based multilateral trading system embodied in the World Trade Organization (WTO) has underpinned the growth in global trade, allowing more economies and people to benefit from equal access to global markets. Critically, WTO rules helped to prevent countries from slipping into a 1930s-style trade war that would have greatly exacerbated the 2008-9 global economic crisis. Yet gaps in the rulebook and unfinished business continue to undermine progress towards a more free, fair, and open trading system. And unless more is done to level the playing field, unfair trade practices risk endangering these major achievements.

State-owned or state-influenced enterprises are increasingly competing with private firms in global markets for market share, resources, ideas, and intermediate products. While there can be many good reasons for governments to own companies – for example, to provide important public goods and services – state enterprises can also distort markets where they are poorly governed. But it is not just state enterprises that can benefit from governments’ largesse. Many subsidies and other forms of support are also used by governments to favour certain private firms that they want to keep in business or see succeed in international markets. Where that support enables unprofitable companies to crowd out others that are better performing, then this casts doubts on the fairness of global trade.

Where fairness is questioned, the sustainability of open global trade and investment is at risk. Whether it is rules that ensure that private and state-owned firms compete on the same terms, or that countries are not able to subsidise their own firms or farms at the expense of others, governments have an important role to play in negotiating disciplines that level the playing field in global trade and investment. Much more also needs to be done to ensure that everyone, from companies to countries, plays by the agreed rules.

How is the OECD supporting a more level playing field?

The OECD work in this area aims to support a more free fair and open international trading system by helping governments to understand the extent and implications of government support. We have a long history and experience in measuring government support measures and related trade distortions across a large range of sectors and countries, including in areas such as: government support for agriculture, fisheries, and fossil fuels; policies that restrict exports of key raw materials, such as the rare earths, lithium, and cobalt that feed into smart phones, wind turbines, and electric vehicles; and policies that stand in the way of services trade between countries. More recently, the OECD has begun to expand the measurement of trade distortions and government support to new industrial sectors, starting with the aluminium value chain.

Latest update

International Technology Transfer Policies

Concerns are growing about policies and measures that restrict market access with the effect of “forcing” technology transfer. Efforts to target forced technology transfer are complicated by the sometimes blurred line between voluntary and mutually agreed upon technology transfers and that which is perceived to be, or is in fact, compelled.


Policy brief

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